![]() ![]() So, Toast is transcending his brand to become a personality himself. Lee: We’ve been working with Toast for three years plus now, so to see him evolve from YouTuber who didn’t really show his face to being one of the top streamers now - and every streamer has their niche, every platform has their niche. There was a lot of back-and-forth, but I believe there were offers from every major platform, so it was then about weighing pros and cons of each platform. Wang: After what happened with Ninja and Shroud these conversations are very expected now, if you’re one of the top streamers on a platform. It’s also more international - a significant amount of my fan base comes from the Southeast Asia region, and I know Facebook has a big presence there.Ĭan you comment on the growing war to sign streaming talent? There’s been a lot of shuffling in the past few months. The audience is there, and my hope is that even if I convert a small percentage of them into stream-watchers, it would be a significant amount of viewership. Wang: I guess the biggest thing they have is a huge native audience hundreds of millions of people use Facebook already, but the majority of them don’t watch streams of video games. What does Facebook gaming offer you as a streamer that aligns with the goals that you’re pursuing? I’ve been playing with professional league players. Wang: The game I like playing now is League of Legends. I’ve been mostly playing games I want to play now, and I’ve been really happy with the change. Wang: The transition has been good, obviously the audience is a little different - more international - so I’ve been exposed to more languages and more culture, which is quite different to English on Twitch. How has the transition been and what have you focused on since the move? There’s also this pressure on Twitch to constantly stream games that your audience wants to watch, not necessarily the ones you want to play. I had a really good first and second year, but by the time I had my third and into my fourth year I felt a little like I’d done all the things I can. Wang: I felt a little plateaued in terms of my growth on Twitch. As a result, more people started showing up and it eventually just kept going.”Īhead of the Christmas holiday (which Wang is celebrating at home in Canada), THR caught up with the streamer and his UTA talent agent, Mike Lee, about the real life of a streamer, the next steps in his career and the issues of mental health in the industry that are often not addressed.įirstly, I think people are dying to know why you left Twitch. I thought there would be a negative reaction, but the opposite happened where I was able to be more myself streaming. “So I started streaming Hearthstone and from the beginning my gimmick was, I had a mask and nobody knew what I looked like until I leaked it one day. “I always thought streaming was great because it’s essentially infinite content you make as much content as you want,” he says. Take-Two Lowers Guidance, Plans Cost-Cutting Amid "Challenging" Gaming Market
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